Snapguide's Mobile Website
Snapguide's mobile app allows anyone to to create a how-to guide on any subject. The product has some of the most interesting and visual-rich recipes, fix-it guides and craft instructions on the internet. The product also also has a popular web component on desktop. When I started at Snapguide, there are a large gap in the functionality of their mobile website. Once you reached a guide, there was nowhere else to go. As I like to say, it was a series of cul-de-sacs. My goal was to connect the roadmap and create a mobile ecosystem of exploration. Overall, these efforts resulted in some impressive metrics: 4x the traffic with longer visits than 2:30, +12% pages per visit and 41% increase in iOS app downloads from iOS devices. This was a 8-week project (including development & testing), working with one developer. I also planned the project:
I started by wire-framing the different paths to connect guides with explore pages:
Traffic to the mobile website was substantial enough that we could try percent experiments and test out different visual executions:
Here are the final mobile web screens taking cues from Snapguide's existing visual language for iOS & desktop web.