Art Direction of The Disposable Film Festival
The Disposable Film Festival is a celebration of films made on non-traditional filming devices—smartphones, webcams, point & shoot cameras. The festival started before most cellphones were smartphones (in 2007) and has been screened internationally. I’m very proud to be the art director of this amazing festival for the first five years.
In all the work I created for the festival, I focused on juxtaposing the idea of “disposable” with elegant and timeless graphics, ultimately to elevating its visual presence to prominence of art and cinema.
I shaped the identity from a symbol—an iconic parody of the Don’t Litter symbol—into a logotype that emphasizes the festival’s “your name in lights” philosophy. The festival is my favorite example of the power of design. Without much financial backing, everyone involved volunteers their time to create a program with the polish and quality of a well-funded, established event. In my time working on the festival, we took the program from a weeknight screening at the local artspace, Artist Television Access, to selling out The Castro Theater and traveling internationally, including Slamdance & NxNE.