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Welcome to my portfolio. I document my adventures in design, music and creations. Hope you have a nice stay!

YouTube's Logo Refinement

YouTube's Logo Refinement

Perhaps you've heard the joke "What's the first question the designer asks when she starts a project?" ... "Can I change the logo?"

When I started at YouTube, I was itching to bring the logo's visual treatment into the modern era. As part of the overall visual design improvements to YouTube's site, I got my chance! I was also able to push for the secondary branded element, which I coined "The Lozenge." Before YouTube could truly be a cross-device digital service, the company needed a way to present itself in the small stamp of real estate allotted on mobile & tablet.

Here are the two slides that kicked off that initiative with YouTube's executive team:

YT-vis.066_o.png

This project was even featured by The Cooper Hewitt National Design Awards

Snapguide's Mobile Website

Snapguide's Mobile Website

Art Direction of The Disposable Film Festival

Art Direction of The Disposable Film Festival