The Recycler has a long tradition in the classified advertisement business. The company has acquired many other local classified papers over the years. The Recycler hired Mule Design for bring these many classified papers, each with a strong offline following, online and under a unified brand.

As a lead designer on this project, I focused on shaping the new visual identity and the information structure of the site.

The biggest challenge of this project was creating visual ways to upsell the advertisements without sacrificing the visual appeal of the average ad. This challenge was overcome with thoughtful use of color, iconography, and copy.

Visual Concept


Once the visual direction was agreed on and the wireframes were flushed out, I started building out the set of page templates.

Good visual design always exposes gaps in the wireframes. This project involved a lot of collaboration between the interaction designer and myself to finalize the system visually and functionally.

Page Templates